WAHM: The Do’s and Don’ts of Sponsored Posts

Continuing the WAHM Blogging series, this week’s topic is all about what you should and shouldn’t do in regards to finding and posting sponsored content. It’s meant to be an easy to use comprehensive list and some of these points may or may not have been mentioned in some of the earlier posts in this series. Think I’m missing something? Tell me in the comments section below – I’d love to hear your input!

DO:

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  • Seek out quality sponsors that contribute to your blog’s voice.
  • Write content for brands that align with what your audience wants to hear about.
  • Set and stick to guidelines for yourself relating to what you are and are not willing to write about.
  • Write with your heart – sponsored posts are still part of your blog. They should still be written in your voice and writing style!
  • Join communities that connect you to bloggers and readers with similar passions to yours.
  • Use lots of pictures.
  • Promote sponsored content multiple times throughout all of your networking channels. More exposure = brands will want to work with you again.
  • Participate in guest blogging opportunities. These can lead to paid blogging opportunities!
  • Add a disclaimer at the bottom of every paid post to let people know that you were compensated for writing it.
  • Make your contact information very visible on every page of your blog {A contact tab in your main navigation works very well!}.

DON’T:

  • Use the words “sponsors” in your sidebar. It makes it sound like you’re only writing to be paid {and it can be bad for your search result rankings}.
  • Undervalue yourself. Your time and efforts with building your blog are worth something!
  • Offer the farm when it comes to links. One to two links per paid post is plenty.
  • Only post sponsored content on your blog. It makes it very hard to maintain a regular following.

BE VERY CAREFUL:

  • When working with companies and brands from other countries.
  • With media kit/advertising links. There is a fine line when it comes to both readers and search engines as to whether or not your content is real and valuable or just paid for. Instead, include a contact me tab in your main navigation. If companies/brands want to work with you, they’ll use that to contact you regardless of whether you have a formal page for publishers.
  • With ad networks. There are definitely some good ones out there. There are also some not so good ones. Make sure you’re being fairly compensated for your work.

Have your own questions or recommendations? Post them in the comments or email me!

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