If you’ve read a lot of my posts about being a great blogger, you know that one tip I give is to try to guest blog on other sites and accept posts on your own. So you might be thinking that it’s completely contradictory for me to blow off emails from people wanting to submit posts to my site. So let me divulge a little secret to you:
There are companies that create content that they want to post on your site. And they want to post it on your friend’s site. Other sites like yours. Basically, they want to re-post that content (and a link back to their own website) on as many blogs as they possibly can. For free. Because, over time, it will increase the number of visitors and page views on their site and the number of links on “relevant” sites that link back to their own. Which is great for them.
Here’s what they’re going to tell you:
1. You have GREAT content on your website – I especially like xyz post (insert link to random post on your blog)!
2. You get free, well written content for your website. Hey, it’s researched by EXPERTS!
3. The content is “relevant” and “important” to your readers.
My problem with this:
1. They don’t know my audience. They haven’t asked me a single question about my audience. And half the time, the content they’re sending me has absolutely nothing to DO with my audience. Which means they haven’t actually read anything on my website AT ALL.
2. This means that the post they’re planning to send me is the SAME post that they’re trying to send seventeen thousand other blogs in the world. Which means that once I post it, Google is going to see it. And Google is going to see that it’s the EXACT SAME CONTENT that tons of other blogs are posting. Which means it’s actually going to HURT me in the long run.
3. It’s “free” – and yet I’m promoting their company. Read my previous posts: I work my ass off for my blog. So why the heck would I ever post something that’s going to hurt me and help you AND not get compensated for my time and effort? That just doesn’t make any sense (or cents – haha, I can be funny when I’m irritated!).
If you’re still thinking I’m a little bit crazy, think of it this way: your blog is your brand. You work hard to create your brand, right? All of the hours you spend curating content and promoting your site to your audience and commenting on other blogs…it takes time. Which equates to your blog being WORTH something. And you have to protect that worth – if you don’t, it becomes very easy to throw all of that work straight down the drain.
So the bottom line is: Yes, I accept guest blog posts. They have to be written by the right person with the right tone for my audience. I write for other websites as well. And I do write a lot of posts about products that I lurve that are totally and completely not related to and not paid by the company that makes the product. But I WON’T post content for the hell of it just because some random person in Chicago or New York or even London asks me to.
Tell me in the comments: Do you guest blog?